The main points of Sun Tzu’s Art of War are:
Competition is a comparison that takes place primarily in our minds.
All decision-making is a competition among choices alternatives so even the choice to cooperate depends first on a competition of ideas.
We compare a mental construct called competitive positions in our minds in decided which alternatives to support, oppose, or ignore.
The strategy of tearing down the positions of others is a loser because it makes everyone weaker over time.
The strategy of building up and advancing our position is a certain winner over time because others will want to join us instead of attack us.
Competitive positions consist of five elements: mission, climate, ground, character, and methods.
We “advance” our position by moving into “openings”, filling positions that others have left vacant, not by forcing our way forward.
We advance our position through five activities: seeing, listening, aiming, moving, and claiming.
Seeing the big picture of our competitive situation as an arrangement of positions and position characteristics.
Listening is required to give us perspective because the competitive pictures that matter most are those of the people around us.
Aiming at easy to reach openings are our opportunities to advance our position without coming into conflict with others.
Moving outside of our current position takes us out into the unknown where we confront situations to which we must adapt.
Claiming new positions is necessary to get recognized and rewarded for our progress.
So, there are two big subject in the book:
1.Know the reality around you.( chapter 1 and 13)
2.Use this reality to defend your land(resources) and get more land (resources).
Sun Tzu said:
Know the enemy and know yourself
Your victory will be painless.
Know the weather and the field.
Your victory will be complete.
So know the reality around you mean know your enemy, your self , the trend in the weather, and land.
Use this knowledge to create Advantage against competitor.
Sun Tzu give list of tactics : like surprise, deception, divide……
Succeed mean have advantage than your competitor: being better than your competitor. We get this advantage by knowledge: Your advantage, know the weakness of your competitor, know the advantage of land , know the change in the weather, Use this knowledge to create Advantage against competitors. Like this will defend our resources and get more.