What if you knew that you were destroying the earth every day, minute, hour, second of your life time? People, humans, are harming the earth. Without recycling everything we use, reducing pollution from cars and machines, or cutting back on water use, we hurt our only home, the earth. Lost every second, another 1.5 acres of rainforest to land development and deforestation, with tremendous losses to habitats. Another 36 U.S. states anticipating local, statewide water shortages, 64 million tons of materials are going to landfills. Ready to start going-green yet? We can recycle our garbage, have clean efficient machines and cars, or simply use less water. These every day things can change a lot in the way you live and to the planet.If we continue to not recycle, not conserve energy, or clean air, we will kill our home and eventually us humans. Throwing away items that can be recycled diminishes energy, water and natural resources that can be saved by recycling. House hold batteries and electronics often contain dangerous chemicals that may, if sent to a local landfill, leak through the bottom barrier and pollute the ground water. This can contaminate everything from the soil in which our food grows and to the water which will eventually come out of aquifers into our tap water, many of these chemicals cannot be removed from the drinking water supply. Or from the crops that are harvested from contaminated fields. The risks to human health are monstrous. If you think that’s bad news here is more. Did you know 137 is the number of plant, animal, and insect species lost every day to rainforest deforestation? This equals roughly 50,000 species per year. This can be very bad to the human race, losing so many specie…By going-green it can save our home and help it from diminishing beneath our feet. By making better choices as an indivial we can save our home and keep us healthy along with it. We can recycle simple produces, turn down the thermostat, and use less water. By doing these things we can save our home one green at a time. So go on, help save our home, your home, go green.GREEN IS THE NEW BLACK – Make theenvironment part of your personal brand . An increasing number of industries have been making the careful shift to eco-friendly, recyclable and sustainable systems and it is about time. A testament to this is the steadily growing demand for natural and environment-friendly products that a large number of brands are scrambling to meet.UNDERSTANDING THE MARKET : The Indian consumer market – from cosmetics and skincare to tea and soft drinks – has found that wider access to the internet, the desire for better grooming and social consciousness are increasingly shaping choices in the market. Cementing this observation is the recent International Lifestyles Survey 2019 by Euromonitor, which studies consumer patterns globally. It found that 65% of shoppers were mindful of the organic ingredients used in the products, 66% were motivated by their ‘natural’ nature, and 67% of respondents ranked the environment-consciousness and eco-friendliness of brands as the highest parameter while shopping. Euromonitor reviews emerging fast-moving trends that are on their way to gaining traction shortly, providing insights into changing consumer values and priorities and exploring the shifts in consumer behavior its effects on business globally. Growth In Sustainable & Eco-friendly Products:In the past 5 years we have seen the growth of e-commerce in India, pointing out the same Karishma Kansagra, Co-founder of Herb Island said, “The growth of e-commerce is the primary reason for the shift & demand that we have seen in organic, natural & eco-friendly lifestyle products. The consumer has been more conscious & aware than ever before which has driven the revolution in the beauty industry and has increased the demand of formulations that are effective & organic as well as the packaging is sustainable & eco-friendly,” UNDERSTANDING THE CSR :The humanity aspect of the brand also appeals to the consumers, where CSR was initially just for the corporates but now even start-ups have started contributing their bit towards issues that are not only close to their heart but also that represents their brand. Increase in awareness of global warming & saving the planet is also a contributing factor for more consumers making the shift towards green & sustainableso many herbal and natural products flooding the market, it seems obvious that green indeed is the new black.Green is most definitely the new black and “sustainability” is just as important for luxury products as it is for everyday needs. So shop wisely. Hopefully, you now have some new brands to turn to in your efforts to put your money where your mouth is.As Always, Yours in the Love of All Things Green.