A good video, whether it be a music video, marketing campaign video, corporate video, or anything else, must follow 3 important stages:
Post-production is primarily the editing stage. But why is video editing important? I’m not here to tell you that video editing is the most important of them all, hands down. I’m here to tell you that without it, you’ll be left with a complete mess. It’s true that all roles of video production are important. Without a good cameraman, your shot is ruined. Without a good director, your scenes are disorganized and confusing. But without an editor, all of the other aspects of video production can no longer come together to create the masterpiece that you’re trying to create. Video editing is assembling pieces of film to create movies, shows or ads to convey a message to the audience. There are many people involved in the making of a film. Here are a few reasons why the video editors are so important:
Conveying a Message
The video editor is responsible for ensuring that the audience gets the message that the director is trying to send. Maybe the scene is supposed to be sad, so the editor will place some sad music lightly over the scene. It is their job to make sure that the director’s message is conveyed successfully.
When film editing, the editor decides when the audience will receive certain information. For example, sometimes the audience won’t know something until the end of the film. Other times, it might be best that the audience knows that information from the start. The editor gets to make these decisions while piecing together a film.
Another important part of film editing is making sure there is a consistent flow in the movie. Most audiences don’t want a movie filled with smash-cut scenes. Instead, they would prefer for one scene to flow nicely into the next. This is done in video editing.
Beyond just film editing, there are also plenty of video editors who work on speeches and advertisements that end up on social media. It is the editor’s job to ensure that the audience understands what they are trying to communicate. If the speakers sentences are jumbled or out of order it can make the video confusing, and it can make the speaker seem disorganized. In this scenario, a video editor would have a lot of control over how the audience receives the subject of the video even in short snippets on social media.
5 Reasons Why You Need To Learn Video Editing
You might be wondering: “Why even start learning video editing?” You might think it’s not worth your time learning how to edit videos. But did you know video is the best media platform to get your music, album or product around? It is the best marketing and promotional tool ever! Why do you think phone and computer manufacturers build video capturing and editing software into their phones and computers?
And then there are some people who are too afraid or lazy to learn something new. Well, stay hungry, stay foolish. Remember? We should always learn something new and try new different things.
- Videos Are Impactful
While pictures tell a thousand words, a video tells a thousand more. Videos are able to get someone feeling emotional and even getting them to feel angry. With the correct techniques and editing secrets, you can effectively tell someone or many people a message you want to get across. Whether it is a message to save humanity or a message to tell someone about your new music album, no marketing tool beats a powerful video with matching music.
- People Access Videos Anywhere
You are probably one who does too. In this technological age, you see people watching videos not only on television or the computer but on their laptops, tablets and smart phones as well. So if you want something across, pushing out your message or promotion through a video to these people makes sense. And it does not have to be hard. You might say people only want to watch good looking videos. Well yes, but using iMovie, a software based on the Mac is good enough to make good looking videos.
- You Don’t Need A Fortune To Produce Videos
That’s right. If you have a computer, it should be enough to produce a video. You probably will not be able to edit and produce ‘Hollywood’ videos but with a decent computer and the correct editing techniques, you can make pretty professional looking videos. I always recommend using iMovie if you’re a beginner. If you learn how to use imovie well, you can make better videos compared to the rest. I guarantee you that.
- They Are Here To Stay
People do not actually really read things on their computer. Rather they scan webpages for things they want to see instead
It’s The Next Big Thing
Well actually it is already here. If you haven’t noticed already, you’ll find that most musicians and artist would do a music video. Why? Because their fans wants it. I bet you probably go to Youtube to search for a music video of a band or artist you like. Video plays a huge role in our modern society. Every new product or album launch will be usually be accompanied with a promo video or a teaser.