Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies to heart.
So much has already been said on this need for video, but here’s a look at the why. Why do viewers connect with video? Why do motion graphics, more than most other digital content, work so well?
The answer is surprisingly simple: video creates an emotional connection with the viewer far quicker than any other content platform. Of course, that simplicity is difficult to achieve. While video is an important tool for brands to engage with, a hastily slapped together piece will do more harm to your brand than good.
Motion graphics allow for a rich story to be carried through multiple channels of communication, but they demand a delicate balance of interwoven components. Music swells and ebbs with key turning points. Artwork gives a face to abstract language. Animation adds energy to the story, propelling the narrative forward. Sound design draws attention to important messaging. And the voiceover adds a human connection. All must work together harmoniously throughout the duration of the motion graphic to keep the audience engaged.
The design industry has evolved quite significantly over the years. The way we use graphics nowadays aren’t just limited to adding motion to the pictures. An addition of audio and other special features to these have enabled the users to have a great viewing experience. These motion graphics can be used for a large variety of multimedia assignments.Due to the varied applications, motion graphics videos are in demand throughout. The concept of making motion graphics is well liked in the market. Be it any industry, there are ways in which these videos can enhance communication. The application fields can be gaming, learning, marketing, spreading social awareness, and training.When it comes to marketing, motion graphics can create wonders. It can take a brand or a product to the next level by giving it a better recognition. The use of motion graphics can help the products reach the potential customers along with the brand story that the creators of this brand are looking to promote. The field of advertising has thus transformed with the use of motion graphics.The marketers can use the means of motion graphics to convey all their messages in a more creative way. Motion graphics in an alternative that makes the videos more comprehensible and easy to remember. The potential customers can be reached in a more attractive way.There has been a lot of demand for explainer videos in the marketing industry nowadays. And why not, these explainer videos are quite engaging and can promote a product or a service in hardly 60-90 seconds. These can be made in a variety of types, motion graphics being a very good option.Nowadays, kids watching educational videos to understand concepts taught in schools better is a common practice. Kids prefer watching animated videos and they also understand the concepts easily with them. This also helps them to remember the concepts better. Motion graphics is getting increasingly popular among kids.Use of motion graphics saves time, money and many other resources. Animated videos can be made in studios without having to shoot in outdoor environments. Also, the money spent on expensive production requirements is cut down. The number of people working on the production is also comparatively smaller.While motion graphics are produced, it is made sure that enough importance is given to detail. These videos are built from scratch keeping in mind all the requirements and are edited thoroughly. They capture every detail of the characters in the script and also the surroundings of the character. The production quality is thus sharper and clearer.The videos can be edited according to the age groups of the audience you wish to cater to. These are a lot of options available on the type and the length of these videos. These can be a short thirty second to a fifteen minutes video. This allows the producers to develop content as per requirements.While you are considering to use a motion graphics video as a marketer, it becomes essential that you understand what exactly your target audience prefers. If done right, these videos can be an instant success and gain a lot of popularity among the audience. Sometimes, even the characters from your promotional videos can become so popular that people start associating the brand with them.